BS-Marketing
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Program Code
Program Title
Program Level
Degree
Department
Distance Education Program
Program Description
The Marketing curriculum emphasizes the importance, scope, and purpose of marketing by providing experiences in critical thinking, problem solving, and managerial decision making.
Marketing career opportunities exist in areas like customer relationship management, global marketing management, marketing communications, marketing analytics, marketing consulting, marketing research, marketing management, product, and brand management, professional sales, and sales management.
The following courses (21 credits) must be completed to satisfy the requirements for the BS degree with a major in Marketing:
MKTG 300 Consumer Decision Making
MKTG 320 Professional Selling and Sales Management
MKTG 325 Marketing Communications
MKTG 330 Global Marketing
MKTG 360 Digital Marketing
MKTG 400 Marketing Research
MKTG 420 Strategic Marketing Management
The required courses for marketing majors who choose the entrepreneurship track are the 9 credits of the MKTG core and the track courses (12 credits) shown below. There are a total of 21 required credits.
Marketing Core:
MKTG 320 Professional Selling and Sales Management
MKTG 325 Marketing Communications
MKTG 400 Marketing Research
Entrepreneurship Track:
ENTR 310 Organizational Innovation
ENTR 330 Entrepreneurial Finance
ENTR 410 New Venture Creation
MKTG 360 Digital Marketing